Solutions
The Aggregator-to-Brand Conversion Engine
Stop surrendering 30% of your revenue to delivery platforms. Transition aggregator-sourced customers into direct-brand regulars and reclaim your lost margins.
Strategic Margin Recovery
Our platform treats third-party aggregators as a customer acquisition channel only. We provide the infrastructure to capture that data at the point of delivery and shift the relationship to your owned direct channel.
The Delivery Interception Bridge
Utilise the QR Builder to generate unique codes for delivery bag seals. The scan pings our Inbound Pipeline, instantly identifying which aggregator provided the lead while offering the customer a high-value direct-only incentive.
Automated Re-engagement Triggers
Our Dynamic Recurring Workflows monitor ordering frequency. If a regular direct diner hasn't ordered in 10 days, the system triggers a personalised win-back SMS before they revert to a competitor app.
Decentralized Regional Control
Empower branch-level management to stimulate demand during low-traffic intervals via Regional Cost Accountability. Local operators can execute hyper-local, high-impact campaigns tailored to their specific market without impacting the national marketing budget.
Proactive Brand Protection
Intercept guest sentiment before it reaches public marketplace forums. Our Integrated Feedback Loop enables guests to report service variances directly through the feedback system, allowing management to resolve issues privately, recover the guest relationship, and preserve critical aggregator rankings.
Direct-to-Wallet Loyalty
Bypass frictionless app downloads by pushing a Digital Loyalty Pass straight to the customer's Apple or Google Wallet. This provides lock-screen real estate, allowing you to send push-style Service Alerts for local promotions.
Real-Time ROI Attribution
Every interaction and converted order is logged within the Performance Reporting suite. Monitor your commission recovery in real-time and visualize the direct impact on your bottom line.
Comparative Unit Economics
Fiscal analysis of a standard £35.00 fulfillment transaction.
| Cost Attribution Factor | Marketplace Aggregator | Proprietary Brand Channel |
|---|---|---|
| Commission / Marketplace Fee | £10.50 (30%) | £0.00 |
| Technology / SMS Cost | Included in Fee | Minimal Cost (Pennies) |
| Customer Incentive (Discount) | £0.00 | £5.25 (15% - Optional) |
| Adjusted Contribution Margin (Pre-COGS) | £24.50 | £29.71 |
| Strategic Data Equity | Rented (Aggregator-Owned) | Owned (Direct Asset) |
Estate-Wide Margin & Asset Recovery
For a group estate of 10 sites, migrating just 20% of aggregator volume restores £21,000 in annual margin directly to the bottom line. Beyond the immediate cash recovery, you are building a proprietary database of thousands of verified guests—transforming "rented" marketplace users into a permanent digital asset that you can activate instantly without further acquisition fees.
The Direct-to-Consumer Capture
Convert anonymous physical footfall into a permanent digital asset. Intercept shoppers at the point of intent and transition them into an automated, group-owned revenue pipeline.
Lead & Revenue Sovereignty
Don't let your store traffic remain anonymous. Capture every visitor directly and build a high-equity database that bypasses expensive marketplace acquisition and third-party advertising fees.
Instant In-Store Acquisition
Deploy unique identifiers from the Data Capture Toolkit directly at the shelf-edge or point-of-sale. When a shopper engages for product depth or exclusive rewards, the system facilitates instant mobile verification—securing the relationship before they leave the physical floor.
Direct-to-Device Marketing Activation
Market directly to your proprietary database using high-conversion triggers. Distribute single-use coupons and unique discount links directly to the customer’s handset, ensuring captured traffic is driven back to your brand ecosystem with 100% attribution.
Proactive Sentiment Interception
Secure your brand's standing by intercepting sentiment at the point of experience. The Integrated Feedback Loop allows shoppers to report service variances directly through the platform, enabling private, group-level resolution.
Governance & Local Autonomy
Maintain total brand integrity across your entire estate through Centralized Governance. The platform provides group directors with top-down visibility while empowering local store managers with the localized agility to execute regional promotions.
Conversion Preservation
Utilize Dynamic Specification Links to host high-fidelity digital catalogs and lookbooks. By delivering rich product data directly inside your matching alerts, you secure the purchase intent instantly, ensuring the customer journey remains 100% contained.
Persistent Handset Dominance
Secure a foothold on the shopper's device via Digital Wallet Integration. Push a branded Loyalty Pass directly to the lock-screen for automated location-based reminders and exclusive flash-sale notifications.
Direct Intent Interception
Identify real-time intent markers through SMS and Digital Wallet alerts, utilizing Smart Link logic to deliver prospects directly to your latest collections or personalized discount offers.
Comparative Unit Economics
Fiscal analysis of a standard £100 Retail Transaction.
| Cost Attribution Factor | Third-Party Ad / Social Channel | Proprietary Brand Channel |
|---|---|---|
| Acquisition Cost (CAC) | £15.00 - £30.00 (Blended) | Minimal Cost (Pennies) |
| Retargeting / Cookies | High (Recurring Ad Spend) | £0.00 (Direct Handset Access) |
| Data Capitalization | Rented (Platform-Owned) | Owned (Direct Group Asset) |
| Contribution Margin | ~£70.00 - £85.00 | ~£99.00+ |
| Lifecycle Engagement | Intermittent / Paid | Automated (Wallet & SMS) |
Group-Wide Asset & Margin Recovery
For a retail group, migrating just 20% of acquisition volume from paid social/search to a proprietary channel delivers six-figure annual margin recovery while virtually eliminating data leakage. Beyond the financial yield, you are building Absolute Data Sovereignty—transforming anonymous visitors into a capitalized database that remains a permanent, high-equity asset of the group.
Capture the Enquiry & After-sales Relationship
A direct way to intercept new enquirers on your forecourt and keep service customers coming back through instant alerts.
Lead Capture Strategy
Don't let your enquiries get lost in a third-party portal. Capture every lead directly and keep them in a loop from first enquiry to repeat service.
Direct Forecourt Acquisition
Capture interest directly at the vehicle. By utilizing the Data Capture Toolkit, you obtain verified prospect data the moment a scan occurs, triggering an instant notification to your team to initiate a direct sales dialogue while the intent is at its peak.
Lead Matching & Alerts
Facilitate granular data capture at the point of intent. By logging specific prospect requirements into the system, you can trigger high-relevance alerts the moment matching inventory becomes available, securing your brand as the primary destination.
Proactive Reputation Management
Protect your dealership’s standing by intercepting sentiment before it reaches public forums. Our Integrated Feedback Loop enables private resolution that recovers the relationship and preserves your critical online ratings.
Handset Dominance via Digital Wallet
Eliminate the intermediary and establish a permanent, branded presence on the prospect's home screen. A Digital Wallet Pass provides an unblockable, direct channel for recall alerts, service triggers, and trade-in valuations—delivered directly to the lock-screen without relying on email open rates.
Centralized Group Oversight
Manage your entire estate centrally while maintaining granular control at the individual branch level. Ensure brand consistency across all locations while allowing local teams the agility to respond to regional market shifts.
Dynamic Specification Hosting
Utilize Dynamic Specification Links to host vehicle data and brochures. These are distributed inside your matching alerts, ensuring prospects receive comprehensive car specifications instantly without leaving your brand ecosystem.
Direct Lead Interception
We utilize intent markers through SMS and Digital Wallet alerts to bypass third-party interference. Deploy Smart Link logic to deliver prospects directly to your vehicle specifications, securing the relationship before they return to a marketplace aggregator.
Comparative Unit Economics
Performance analysis comparing third-party portal dependency against proprietary lead ownership.
| Performance Metric | Marketplace Aggregators | Proprietary Brand Channel |
|---|---|---|
| Sales Lead Acquisition | £40.00 – £80.00+ CPL | Minimal Cost (Pennies) |
| Asset Categorization | Rented (Portal-Owned) | Capitalized Digital Asset |
| After-sales Retention | Zero (Marketplace Default) | High (Automated Lifecycle) |
| Data Sovereignty | Aggregator Owned | 100% Group Owned |
Group-Wide Asset & Margin Recovery
For a multi-site group, migrating just 20% of marketplace enquiry volume to a proprietary channel delivers substantial annual margin recovery while virtually eliminating "After-sales Leakage." Beyond the immediate financial yield, you are building Absolute Data Sovereignty—transforming anonymous portal users into a permanent, capitalized database that remains a high-equity asset of the dealership group.
The Proprietary Lead & Pipeline
Reclaim lead sovereignty and bypass portal dependency. Capture high-intent interest directly at the source and transition local enquirers into a permanent, automated sales pipeline.
Lead Capture Strategy
Prevent prospect leakage to third-party portals. Secure high-intent data at the primary touchpoint and integrate enquirers into a self-sustaining, proprietary sales ecosystem.
Instant Buyer Activation
Bypass marketplace latency by establishing a direct distribution channel. When a new instruction is secured, the system triggers an Instant SMS Alert to your verified buyer database, ensuring your audience is notified of listings before they appear on third-party portals.
Direct Enquiry Capture at the Board
Deploy unique identifiers from the Data Capture Toolkit onto physical signage. When a prospect engages for property specifics, the system facilitates instant mobile verification, securing the instruction before the lead migrates to an aggregator.
Proactive Instruction Defense
Protect your brand’s local standing by intercepting feedback before it reaches public forums. Our Integrated Feedback Loop allows prospects to report service variances directly, enabling private resolution that preserves your reputation.
Persistent Digital Presence
Secure a permanent foothold on the prospect's device via Digital Wallet Integration. Push a branded Property Market Pass to Apple or Google Wallet for automated valuation reminders and price-drop notifications directly to the lock-screen.
Intelligent Intent Routing
Our infrastructure functions as a Inbound Pipeline. We capture prospect intent at the point of enquiry, utilizing Smart Link routing to drive direct traffic to your proprietary website or trigger instant notifications for valuation appraisals.
Comparative Unit Economics
Performance comparison between marketplace aggregator dependency and proprietary brand channels.
| Performance Metric | Marketplace Aggregator | Proprietary Brand Channel |
|---|---|---|
| Lead Acquisition Friction | £25.00+ CPL (Cost Per Lead) | Minimal Cost (Pennies) |
| Asset Categorization | Rented Audience (Subscription-based) | Capitalized Digital Asset |
| Lifecycle Engagement | Manual / Portal Dependent | Automated (Wallet & SMS) |
| Market Data Sovereignty | Aggregator Owned | 100% Agency Owned |
Commercial Impact
For a multi-branch estate, recapturing just 15% of your lead volume through proprietary channels yields a direct margin recovery of £10,800+ per annum per site. You are building Absolute Data Sovereignty—a permanent, high-equity vendor database that remains a capitalized asset of the agency.
Precision Loyalty & Guest Acquisition
Secure a direct connection with your guests at the point of sale. Transform occasional visitors into daily regulars through high-visibility mobile engagement.
From Unknown to Regular
Stop relying on luck to bring people back. Our platform captures guest details at the till, giving you the direct line needed to build a genuine coffee habit.
Instant Digital Sign-up
Ditch the manual forms. Guests scan a unique QR code at your counter to join your club instantly. You capture verified mobile numbers before their order is even ready, ensuring every guest is added to your database.
Lock-Screen Presence
Send digital loyalty passes straight to their Apple or Google Wallet. No more lost paper cards. You stay on their phone's lock-screen, allowing you to send "10th coffee free" reminders that drive daily visits.
Boost Your Quiet Periods
Fill empty seats when you need it most. Identify guests who haven't visited by 2:00 PM and send an automated alert, offering a mid-afternoon treat to increase footfall during slow hours.
Bring Back Missing Regulars
Don't let your regulars drift away. The system automatically notices when a regular hasn't visited in 10 days and sends a "We miss you" invite, keeping your cafe at the front of their mind.
Weather-Based Specials
Be relevant in the moment. Automatically trigger iced coffee alerts on hot days or warm pastry specials when it starts to rain—reaching their phone with the perfect offer for the weather.
Reclaim Your Margins
Protect your bottom line by shifting orders away from high-commission delivery apps. Use Smart Links in your alerts to guide guests directly to your own ordering page, ensuring you keep the full value of every cup sold.
Building the Habit
Our platform acts as the digital bridge between a first-time guest and a daily regular. We capture them at the till, then use smart, automated alerts to keep them coming back.
The 3-Step Launch
Get your shop live on the platform in less than 15 minutes. No new hardware required and zero downtime for your staff.
Place Your Kit
Display your unique QR capture toolkit at the counter. It takes seconds to set up and starts working immediately.
Capture Guests
Guests scan to join and save their digital pass. Your database grows automatically with every new order.
Automate Growth
Turn on your automated alert triggers and watch your mid-day footfall increase during slow periods.
The Sales Growth Strategy
Direct engagement removes the friction between your counter and your guest's routine. Here is how we grow your revenue through three simple results.
Result 01:
More Repeat VisitsTurn a weekly guest into a daily regular. By staying visible on their lock-screen with digital stamps, you make it easy for them to choose your cafe every morning.
Result 02:
Bigger Order ValuesAdd cake to the coffee. Use timely alerts for afternoon treats or rainy-day specials to encourage guests to spend more on every visit.
Result 03:
Stop Customer DriftDon't lose your best customers to the competition. If a regular stops visiting, the system sends a friendly invite to bring them back before they change their routine.
The Cafe Economics
Traditional marketing relies on hope. We rely on verified data. Compare the difference between "shouting into the void" and owning the direct line to your guest's pocket.
| The Growth Metric | Legacy Paper / Social | Direct-Connect (Owned) |
|---|---|---|
| Annual Printing Costs | £100s in Cards & Signage | £0.00 (Purely Digital) |
| Communication Reach | <5% (Social Media Algorithms) | 100% Lock-Screen Delivery |
| Technical Ownership | Anonymous "Shadow" Guests | 100% Verified Profile Data |
| Marketing Unit Cost | Variable & High Hidden Costs | Fixed Ultra-Low Unit Cost |
| Footfall Control | Manual & Inconsistent | Automated Precision Alerts |
Commercial Impact Per Annum
By re-engaging just 5 additional guests during quiet afternoon periods each day via automated alerts, your cafe adds over £6,240 per year in incremental profit.
*Calculation: 5 guests x £4.00 avg spend x 6 days x 52 weeks.
The In-Venue Guest Pipeline
Establish a direct connection with your customers the moment they arrive. Turn one-time visitors into repeat guests with targeted, manual alerts.
Own the Guest Connection
Move beyond the "per-cover" fee model and take full ownership of your guest data. By capturing visitor details at the point of entry, you transform anonymous diners into a private database of loyal customers.
Point-of-Service Acquisition
Deploy unique entry points from your Data Capture Toolkit at high-traffic touchpoints. Whether scanning for a digital menu or accessing guest WiFi, customers provide verified mobile details instantly—securing your ownership of the guest relationship before they have even placed their first order.
The Audience Pipeline
Once a guest is captured, you gain the ability to activate demand instantly. Send professional alerts for key events and seasonal offers, ensuring your venue remains the first choice for your guests during off-peak windows.
Dynamic Capacity Management
React instantly to late cancellations or unexpected quiet periods. Use the pipeline to broadcast "Flash Offers" to your local database, filling gaps in your floor plan within minutes and ensuring your labor costs are always offset by active covers.
Digital Wallet Integration
Establish a persistent brand presence by providing guests with a digital pass for their mobile wallet. This secures high-visibility lock-screen access, allowing you to deliver timely reminders for Sunday Roasts or seasonal events that bypass the noise of saturated email inboxes.
Internal Sentiment Capture
Automate the feedback loop by requesting a simple rating shortly after a guest departs. Identify and resolve service issues privately and internally before they reach public review platforms, protecting your brand's digital reputation.
Strategic Direct Navigation
Utilize Smart Links to transition guests seamlessly from a message to your own booking platform. This direct-to-venue approach ensures you capture the full value of every reservation, bypassing intermediary fees and maintaining control over the entire customer journey.
From Interest to Identity
Seamlessly transition anonymous visitors into known guests. Our platform captures intent at the point of discovery, providing your team with the direct line needed to turn a single visit into a recurring relationship.
The Economics of Hospitality
| Customer Lifecycle | Booking Apps (Leased) | Direct-Connect (Owned) |
|---|---|---|
| Initial Table Enquiry | £1.00 – £2.00 per cover | for pennies |
| Data Ownership | Owned by the App | Captured in your Private Database |
| Guest Retention | Zero (No direct follow-up) | High (Permanent Wallet Presence) |
| Footfall Generation | Paid social or App ads | Immediate (Direct Event Triggers) |
| Brand Visibility | Competing with local rivals | Exclusive (Zero Competitor Noise) |
| Strategic Control | Subject to third-party terms | 100% Venue Autonomy |
Strategic Margin Recovery
By transitioning even a minority of third-party bookings to your direct pipeline, you achieve more than simple cost reduction. You are actively reclaiming your profit margins while building a proprietary marketing asset that compounds in value with every guest interaction.
The Gym Direct-Capture & Lead Pipeline
A high-performance system to obtain trial leads from your physical location and route them instantly to your management team.
Obtain, Route, and Convert
Success in the fitness industry depends on speed. Our platform provides the bridge between physical footfall and your digital sales process.
Instant Data Capture
Utilise unique QR codes on windows or local flyers to "obtain" leads. When a prospect scans for a "Guest Pass," the system captures their verified mobile number instantly. This data is delivered to your database in real-time.
Real-Time Notifications
The moment a lead is captured, the Inbound Pipeline sends an instant alert to your sales team. This allows your staff to contact the prospect immediately while interest is high.
Smart Link Routing
Direct prospects exactly where they need to go. Using Smart Link Optimisation, you can route the lead straight to your existing class schedule or join-online page.
Digital Wallet Member ID
Issue a branded Digital Wallet Pass to every member. This stays on their smartphone lock-screen, making it easier for members to access the club and for you to maintain presence.
The Lead Flow
Our platform acts as the capture and routing engine. We obtain the data, verify the identity, and deliver the lead to your desk instantly.
The Pipeline Advantage
| Metric | Third-Party Lead Gen | Direct-Capture Pipeline |
|---|---|---|
| Acquisition Cost | High (Per lead fee) | Minimal Cost (Pennies) |
| Data Ownership | Rented (Portal-owned) | Owned (Direct Asset) |
| Response Speed | Delayed (Sync time) | Instant (Real-time Delivery) |
Commercial Impact
By securing just 10 extra members a month, you protect over £6,000 per year in recurring revenue.